Tuesday, October 10, 2006

Universal Halloween Horror Nights a huge draw

Easily one of the biggest draws to Universal Studios Orlando is the Halloween Horror nights. In fact, this has become such a big draw that they have hired a team to do nothing but work on this project year round.
Recently we came across an interview Jim Timon, Senior Vice President of Universal Studios Orlando, did with the Scott Powers of the Orlando Sentinel.

This is a very intriguing question and answer interview and it gives us quite a bit of insight into the huge task Universal has on their hands to overcome Disney’s Magic Your Way pricing structure. I personally never knew that Halloween Horror Nights and Mardi Gras were Universal’s two biggest draws here in Orlando. In fact, the pressure to keep the haunted houses new and innovative is something that Universal has to work year round on.

In the interview here is Mr. Timon response to how important Mardi Gras and Halloween Horror Nights is to Universal’s Success. “Those events demand so much new thinking and creativity because we do them new every year...That spills over to make us always challenge ourselves to meet that bar in just about everything we do. What we used to call events is now our brand.”

Personally, I really like the Halloween Horror Nights and it a true blessing to travel companies in Orlando. It gives us a boost during our slower Fall season. Over the last few years, Halloween Horror Nights has really come to the fore front as a being a major draw to Orlando.

If you are going to be coming to Orlando for Halloween Horror Nights, you might want to stay at some of our Orlando resort hotels. Most of them offer free shuttle service to Universal Studios and a few of them even offer free breakfast in the morning.

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